Happy Mother’s Day!

Posted in Uncategorized on May 8, 2011 by Kalli's Connections

Motherhood is tough 24 hour job,no pay,no day off, sometimes it is unappreciated, but yet resignation is impossible. A mother is a woman who created by God to bring love, joy, happiness and caring into his world. I am so glad God has created a woman to be a mother, even though motherhood is a full time job, a mother’s work is never done. Happy Mother’s Day.

How To Use Facebook Questions As Free Research

Posted in Uncategorized on May 6, 2011 by Kalli's Connections

Jennifer Moire from All Facebook wrote the following:

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, for things like restaurant recommendations and favorite movies — two examples given on the social media giant’s site.

However, communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

Page owners can access Questions by logging into their page and then heading to the Questions page to enable the feature.

Snapshot In Time

Because Facebook Questions is so easy to implement, it’s a boon for small businesses who can’t afford in-depth market research. Questions offers a quick and easy way to get fans responding by using multiple choice questions as opposed to fill-in-the-blank.

Many small businesses have used the Questions feature to simply take the temperature of their fans. Some examples:

  • A sports bar wants a sense of which game to feature on TV that night
  • Which ice cream flavor should be featured that week at the local ice cream parlor
  • A music station wants to know the hottest song of the week

Like any good marketing tool, Questions can help customers feel engaged, and there’s an added boost to the customer base when they see the impact of how they answered by seeing their favorite ice cream on display. Or, if a brand doesn’t act on the fan recommendations, Questions has a comment feature where voters can weigh in.

Safe Environment

An added benefit for businesses is the ability to conduct research using Questions in the relative safety of the Facebook platform, among the fan base for their page. That’s an advantage for fans as well, since they can immediately gauge how other fans feel based on the vote tally (and see how different or alike their views are).

Flexibility

Questions also allows users to add more answers to the multiple-choice answers. This added flexibility really will allow businesses to learn from their consumers, if they know the right questions to ask.

Making Connections

Businesses can also use Questions to build a contact database as long as they follow the cardinal rule of social media: Don’t cross the line into spam.

Watch out for questions about “which products do you like best” and keep it more straightforward. Based on the number of responses, an organization can reach out to individual responders to follow-up with the appropriate contact or message.

Going Viral

Perhaps the best part of the Questions feature is how quickly a question can spread to a potential audience of  500 million social media users. If a user answers a question or leaves a comment on one, that question then goes on his or her wall for that person’s friends to see. Users don’t have to agree to any application permissions to answer a question.

The key, though, is to know what to ask and how keep it simple.  Sometimes a “yes or no” response is just as effective (i.e. “Coke or Pepsi?”)

The beauty of Questions is the ability to create an ongoing, dynamic dialogue with consumers and fans. In the future, look for new widgets that would enable businesses to add this feature to their website or embed a comment wall that displays ongoing responses and comments to poll questions.

Social Media Policies: Do’s and Don’ts

Posted in Uncategorized on May 5, 2011 by Kalli's Connections

Social media tools like Twitter and Facebook have been around for several years now, but some media organizations are still just getting around to figuring out how to handle them. Bloomberg is the latest to come out with this kind of social-media policy, which spends most of its time telling staff all the things they should avoid doing.

The Bloomberg policy, starts off well enough, by saying that social networks and social-media platforms are “a powerful way to reach millions of new readers and expand the impact of our reporting,” and that social media “is a useful complement to our work so long as principles of fairness, accuracy and transparency are upheld.” So far, so good.

Then, however, the policy goes on to list all the things that reporters and editors with Bloomberg shouldn’t do. Staff “should not use social networks to express political opinions or to advocate on behalf of a particular issue or agenda,” and posts on any network or platform “should never express bias based on race, sex, religion, or nationality.” Reporters and editors “cannot use social media to express opinions related in any way to their professional assignment or beat.” Staff are also forbidden to join any groups or social networks that are dedicated to a particular political opinion or cause, are not allowed to “engage in arguments with those critical of our work,” and are not allowed to mention any internal discussions or meetings.

One of the biggest flaws of most policies is that they spend so much time talking about how bad social media is for the profession, and so little time talking about what makes it useful, or how to approach it as a positive tool for journalism. About the only positive thing that both the Bloomberg policy and the Toronto Star policy are willing to admit to is that social media such as Twitter and Facebook are really good for promoting your content (although Bloomberg does mention that it’s “good etiquette” to occasionally link to interesting work created by others, which is more than many policies do).

But social tools are good for so much more than just promoting content — not to mention that if all a journalist does is promote his or her content, people will quickly determine that their account is just self-promotional spam, and pay little attention. So what would a positive social-media policy recommend? Here are a few suggestions that I’ve come up with — feel free to add your own in the comments:

Talk to people: this has nothing to do with promoting your own content. It means engaging in conversation about issues, and responding to and/or asking questions of others. It’s called a conversational medium for a reason. Unfortunately, most media outlets explicitly forbid this.

 Reply when you are spoken to: if you don’t respond when someone asks you a direct question or makes a point in reference to you, it’s like ignoring someone who is standing right beside you and talking to you. That doesn’t mean responding to every troll or flame.

 Re-tweet others: social media gets very boring if all you do is post links to your own things, or post your own thoughts. Lots of other people have interesting things to say — find some and re-tweet them. Maybe they will return the favor.

 Link to others: the same goes for links — social media is a tremendous tool for finding interesting content, and you should share it when you find it, not just keep it to yourself. If you do this, others are more likely to share your links when you post them.

 Admit when you are wrong: this is difficult for many journalists, since we like to pretend that we never get anything wrong — which everyone knows is untrue. So be transparent, as much as it pains you, and admit when you got something wrong. It builds trust.

 Be human, but not too human: it’s okay to show emotion — in fact, it’s good, because it shows that you are human, and people relate to other people. It’s called social media for a reason. But be the best version of yourself — and don’t ever tweet drunk 🙂

Those are just some of the principles that make social media what it is, but I have yet to see a social-media policy — apart from possibly the blogging and commenting guidelines at The Guardian — that focuses on this kind of behavior, instead of spending all its time talking about what could go wrong, or telling reporters and editors things they shouldn’t do.

Help Your Friends with Facebook Security Issues

Posted in Uncategorized on April 28, 2011 by Kalli's Connections

Here are some helpful hints straight from the Facebook Security Team:

Facebook is a large community and we can all do our part to fight spam and improve security of both ourselves and others, by guiding our friends when they are having issues. Here is how you can help:

Malware

If your friend inadvertently downloaded a malicious file, or suspect they have been infected by malware, they can put themselves in a special malware roadblock here. Roadblock will walk them step-by-step through repairing their machine, and securing their account. It may also be helpful to have them review our malware advice in the Help Center.

Hacked and Compromised Accounts

If your friend is sending spammy messages or inviting you to visit a suspicious link, they have most likely been compromised. Please advise them to go here so they can re-secure their account. For fastest remediation, make sure to use the computer normally used to login.

Money Transfer Scams

If your friend suddenly claims he got mugged in London, is stuck in Nigeria, or needs help transferring unclaimed funds and needs you to transfer some money to them – DO NOT SEND MONEY. These are always attempts to scam. You can report your friend’s account through the Security Help Center here.
If you have sent money, report it to the money transfer service, and, if you’re in the US, the Federal Trade Commission or the Federal Bureau of Investigation. You’ll find more tips and a complete transcript of a real conversation with a scammer here.

Clickjacking – Clicked a link and automatically generated a “like” story

If you notice a story in your News Feed about a friend liking the Page “OMG!!!! Girl Caught by Dad While Making Video on Facebook”, or something similar, they were most likely “clickjacked.”
Clickjacking is where users are tricked into clicking something that generated a “like” feed story. Don’t worry, your friend hasn’t been hacked or compromised. Instruct your friend to navigate to their Wall and locate the unwanted “like” – mouse over – and click the “X” in the top right corner. Select “Remove and Unlike” and the story will disappear.

Spread the word.

Spring Clean Your Facebook Account

Posted in Uncategorized on April 22, 2011 by Kalli's Connections

Each of us serves as the frontline defense for our own Facebook accounts. The counteroffensive to malware and spam consist of keeping track of friends and apps, ensuring your friends lists are organized and prioritized, and accepting friend requests from people you actually know, understanding it’s not a race to score the biggest number.

Tagging friends, status updates and un-friending are other options to clear the air; just don’t lose patience — it may take clean-up time now, but later you’ll appreciate your organizational efforts and simply keeping things in their place. Once you’ve sorted out your friends lists feel free to refuse application requests, which access your basic information, your profile and your friends’ information.

Apps multiply in a hurry, clogging things up and posing security risks. Tighten down your settings to restrict access to particular data and then let apps in more carefully, as you go.

Even though Facebook continues to weed out technological n’er-do-wells, hackers, spammers and malware creators keep coming up with new ways to infiltrate the site. Blithely okaying new applications requesting permission to access your account sets you up for trouble. They rely on the odds that you’ll get careless and let ‘em in without fully investigating. Check ‘em out, and when in doubt, just say no.

Finally, just like cleaning out your closet at home, when you visit Facebook again, there will be order and less clutter. And also like your wardrobe, you can’t clean it once and forget it. This will be an ongoing process because you’ll agree to new apps and friends, eventually cluttering your page with extra stuff. Set a regular maintenance time on your calendar to repeat the process and de-clutter your page. Keeping the task manageable will ensure a better Facebook experience.

Hang in there! It’s worth the work!

Posted in Uncategorized on April 18, 2011 by Kalli's Connections

Ninety percent of marketers surveyed say that social media is important for their business, with the self employed and small business owners with two or more employees “more likely to strongly agree,” says the 2011 Social Media Marketing Report, which surveyed some 3,300 marketers.

The No. 1 payoff: Generating more business exposure, say nearly 9 in 10 marketers. Increased traffic (72 percent) and improved search rankings (62 percent) were also top on the list. Improved sales was last on the list of seven benefits, with 43 percent of those surveyed enjoying success—but it was the self-employed and small business owners with two or more employees who were most likely to report that social media helped them close new business. The self-employed and small businesses also were most likely to find business partnerships through social media, with at least 59 percent reporting that benefit.

As almost anyone who’s ever updated a status (and then clicked around for another hour) can attest, social media is time-consuming. More than half (58 percent) of respondents are using social media for more than six hours per week, and about one-third (34 percent) invest 11 or more hours weekly. Fifteen percent spend more than 20 hours a week blogging, tweeting, and the like. The more experience respondents had with social media, the more time they spent: 63 percent of people with three or more years experience spend more than 10 hours a week on social media. Just 41 percent of those with one to three years experience spend that much time. For the record, about half of those surveyed have less than a year’s experience with social media marketing.

Wondering if you can (or should) hire someone to do this sort of marketing for you? Just 28 percent of businesses are outsourcing some portion of their social media marketing, says the survey.

Where, exactly, are efforts being spent? Facebook, Twitter, LinkedIn, and blogs were the top four social media tools. Facebook overtook Twitter to take the top spot in the study this year (in 2010 it was Twitter). But some three-quarters (77 percent) of marketers plan to increase their use of YouTube and video marketing this year—a virtual gold rush.

The Value of a review Shared in Facebook

Posted in Uncategorized on April 5, 2011 by Kalli's Connections