Personal Accounts vs. Business Pages

I have seen MANY business that still have “personal” accounts as their “business” page. Facebook has laid out strict guidelines regarding doing business from personal accounts.


What is the difference between a business account and a personal account?

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.


So if you are conducting business of Facebook and have to “accept “friend requests” then you have a personal account. If your page gives the option to “Like” your page…you have successfully created a business page!

What actions can a business account take on the site?

If you have a business account, you will be able to view and edit all of your Pages and ads created with that account. You can take any action on the Pages you administer, including editing your Page information or adding Page content such as photos, videos, and events. You can also view all the statistics related to both your Pages and your ads.

You will not, however, be able to view the profile information of any other users or add any other applications to your account. For example, business accounts can’t be used to add friends, send messages, or interact with other Pages. Your account will not be visible in search and other users on the site will not be able to find you and add you as a friend.

The account I created to promote my business, band or other organization is now disabled.

Per Facebook’s Statement of Rights and Responsibilities, Facebook profiles must represent an individual.  Users aren’t permitted to maintain an account under the name of their organization, or use personal accounts to advertise or promote themselves professionally.  If your profile was listed under a non-individual name, or was used primarily for professional promotion, this is probably why it was removed.

If you are unsure of how to create a business page, WE CAN HELP!


One Response to “Personal Accounts vs. Business Pages”

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